Information such as weight, transport, or product designations are important for trade and business processes, just as they are for purchasing, logistics, sales, and disposition. But above all, there are legal requirements that neither young start-ups nor large brand manufacturers can ignore. For this reason, product master data must be prepared and optimized to comply with Country’s  regulations and at the same time satisfy customers and retailers. The GDSN is a globally operating standardized network around which a number of GS1-certified data pools revolve. In these data pools the data is available for digital exchange via GDSN.